Welcome to Daybreak: Empowering mission-driven entrepreneurs to build sustainable businesses & create meaningful impact.

We’re a woman-led consultancy providing expert guidance and advocacy through custom growth strategies and exit plans.

Our work supports accomplished entrepreneurs in building remarkable companies while achieving professional success on their terms—and stepping away with confidence when the time is right.

Areas of Expertise

Growth Strategies

Scaling sustainably requires focus, structure, and vision. Let’s build a company that’s as intentional as it is successful.

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Exit Planning

Exiting well doesn’t happen by luck—it happens by design. Let’s make sure the next chapter is just as rewarding as the one you’ve written so far.

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The Daybreak Story

Daybreak’s founder, Natalie Asher, brings nearly two decades of experience in investment banking, private equity, and strategic advisory work—guiding business owners and leadership teams through pivotal moments of growth and transition. From scaling sustainably to preparing for a successful exit, she helps entrepreneurs navigate complexity with clarity and conviction.

Natalie equips owners with the insights, strategies, and support to build high-performing cultures, strengthen executive teams, and prepare for the next chapter—whether that’s continued growth, partial liquidity, or full succession. Her approach blends empathetic candor with pragmatic strategy, making her a valued partner to business leaders focused on creating enduring value.

Over the course of her career, Natalie has advised more than 50 companies—ranging from early-stage ventures to established middle market businesses with revenues exceeding $400 million. The organizations she’s worked with represent over $2 billion in combined revenue and $1 billion in transaction value. While her experience spans a wide range of industries, she brings deep expertise in the Built Environment, Professional Services, and Healthcare Services—sectors where she has developed strong networks and firsthand insight into their unique challenges. This breadth and focus enable her to help clients avoid insular thinking, adopt best practices from beyond their sector, and position their businesses for long-term success.

Whether preparing for a transition or pursuing strategic growth, business owners trust Natalie to guide them through the moments that matter most.

I have high standards for consultants and collaborators, and can recommend Daybreak without reservation.

Daybreak was invaluable in helping me see the bigger picture of my business. Natalie helped me chart clear action steps that were aligned with my goals and values, not just growth for the sake of growth.
Natalie was highly organized, easy to work with, and timely with deliverables.
Nancy, Daybreak Client
Working with Natalie at Daybreak has been a game changer for me.

As a psychotherapist and practice owner, I had been so focused on the therapy side that I didn’t realize how much I didn’t know about building a business that could truly grow and be profitable — all while staying aligned with the warmth and values that matter most to me.

From the start, Natalie stood out. I’d met with other business coaches, but most focused on soft skills — and I was looking for something more grounded and strategic. She helped me see my business with fresh eyes and made the confusing parts feel clear and doable.

I’m so proud of what we’ve built together, and I’m genuinely excited for what’s ahead.
Stephanie, Daybreak Client
Natalie was instrumental in helping me create my business.

She listened intently to understand my vision and then helped me to transform abstract ideas into concrete business plans. She helped me create a logical path at each stage of business development so that I was ready to hit the ground running.
Valana, Daybreak Client